Heavy Medical
In 2002 Heavy Medical Imaging designed a digital portal to store high-quality medical images and resources for medical and health professionals, practitioners, and clinics for accessible and use in research, studies, and patient
2007 Revision
In 2007, Heavy Medical Imaging wanted to revise their identity and reposition their services in a modern landscape. Heavy Medical looked to enter the next phase of technology and build out their services in web and mobile applications.
Starting with reimagining their primary logo and secondary identities for various use cases, we also focused on simplifying the overall brand by changing the name to Heavy Medical and introduce a defined color scheme that references a clean, clinical look and feel.
Creative Direction
Branding
Naming
Design
Development
Website
Designers
Randy Andersen